The film, conceived and developed by True Motion Studios , celebrates the 50th anniversary of Alimentos Zaeli , highlighting its more than 500 products, in addition to presenting the customer as a 100% Brazilian company with great love for their country.

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To strengthen these values, a jingle was created, in the "Carmem Miranda" style, which values the Brazilian family, leaving them "happy at heart".

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Zaelinho, the mascot that represents the brand, was chosen as the protagonist and, in a “world of flavors”, the kitten ventures into places full of healthy foods such as vegetables, cereals, grains and other delights related to the company.

In a waterfall of rice and potato straw, in a river made of tomato sauce, among other scenarios, Zaelinho plays his drum, surfs and dances to the traditional Brazilian rhythm.